Launch: The First 24 Hours

Posted 07/02/08 - Filed under Credit That's Due / Stats

24hrs

Welcome to what is now a very official seller of killer limited edition numbered t-shirts from $1-$100.

Welcome to 200nipples.com! ( <— That is the home page. This is the blog.)

Our beta test ended July 1st at 12:01am. 24 hours later, we’ve sold 26 shirts, received 9,000+ page loads, gained 5 RSS subscribers to this blog, and acquired 28 New Design Reminder subscribers.

As a bonus, I also got to chat with Seth Godin (A personal hero of mine) for a few minutes, because someone sent him a link to our site, and he wrote to let me know he thought it was a good idea. :-)

We also squashed 3 bugs in our shopping cart software and defeated a hacking attempt. It was friendly hacking, sort-of. They hacked us first, and notified us of the weakness later, only after we’d Rickrolled their IP address. We also made myriad improvements to the site’s layout, content, and graphic user interface. Almost all of the recent improvements are due to us putting our site in front of the the excellently critical community at Hacker News. You can read through the thread here, if you’re interested.

In fact, I was talking to Scott Connerly (our Javascript blackbelt) this morning and we both agreed that the next time we launch a project, that we’ll do a beta, then a Hacker News launch, followed by an official launch. That’s how insanely helpful that group of people is. If you’re building anything online, make sure you spend some time on that site. It does a <body> good.

4 Responses

  1. Posted 07/09/08 by dmh2000 / #

    cool concept, but your shirts should be numbered 0-99.

  2. Posted 07/12/08 by Aili / #

    This is a BEAUTIFUL idea, and such a thoughtful, ‘out of the box’ piece of marketing. You feel like real people who are enthusiastic about this cool concept that you came up with, and your excitement is such an asset.

    But you haven’t left it at the ‘enthusiastic amateurs who have forgotten that they’re trying to earn a living’ level. There is a cleanness and clearness about your website and the ‘concept’ which makes it easy to ‘get’.

    And you have a built-in market economy with the simplicity of the pricing structure that reflects the cost vs scarcity equation. And a business model that drives demand (’Quick! The longer you delay about buying a design the more you’ll have to pay.’). And it’s Real Art! On a t-shirt! In strictly limited quantities!

    I’m looking forward to watching the new designs as they come out, and maybe buying if one catches my eye. *smile* I wish you so much luck :)

  3. Posted 07/12/08 by Scott Connerly / #

    Wade, that body pun kills me. Shame only other web developers get it.

    Thank you for turning on comments, this pun has been boiling in my head for a week and a half.

  4. Posted 07/15/08 by Wade / #

    Thanks, Scott. I’m glad someone out there appreciated I.T.

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