Welcome to what is now a very official seller of killer limited edition numbered t-shirts from $1-$100.
Welcome to 200nipples.com! ( <— That is the home page. This is the blog.)
Our beta test ended July 1st at 12:01am. 24 hours later, we’ve sold 26 shirts, received 9,000+ page loads, gained 5 RSS subscribers to this blog, and acquired 28 New Design Reminder subscribers.
As a bonus, I also got to chat with Seth Godin (A personal hero of mine) for a few minutes, because someone sent him a link to our site, and he wrote to let me know he thought it was a good idea. 
We also squashed 3 bugs in our shopping cart software and defeated a hacking attempt. It was friendly hacking, sort-of. They hacked us first, and notified us of the weakness later, only after we’d Rickrolled their IP address. We also made myriad improvements to the site’s layout, content, and graphic user interface. Almost all of the recent improvements are due to us putting our site in front of the the excellently critical community at Hacker News. You can read through the thread here, if you’re interested.
In fact, I was talking to Scott Connerly (our Javascript blackbelt) this morning and we both agreed that the next time we launch a project, that we’ll do a beta, then a Hacker News launch, followed by an official launch. That’s how insanely helpful that group of people is. If you’re building anything online, make sure you spend some time on that site. It does a <body> good.